PR Partnership
Tuesday 25th July 2023The Boys’ Brigade is delighted to announce that we will be working in partnership with Refresh PR over the next two years to help raise awareness of our work with children and young people.
Refresh was appointed following a successful project earlier this year, which saw the agency develop a campaign focusing on the benefits and barriers of being part of the BB.
This three-month campaign centred around engaging video content, featuring young people from five different BB groups. The campaign was recently shortlisted for two awards from the Chartered Institute for Public Relations (CIPR) – Best Not-for-Profit Campaign and Best Channel Delivery.
Thanks to the agency’s creative ideas during the pitching process, and approach to the initial project, The Boys’ Brigade decided to extend our partnership for a further two years.
Refresh will work to deliver an integrated communications strategy which will help drive recruitment of young people and leaders, whilst shining a light on the opportunities that the organisation provides in communities nationwide.
Laura Mashiter, Managing Director at Refresh, commented: “We love working with organisations which are doing great things. The campaign will be a combination of internal and external communications, from influencer activity and social media management to media relations and generating owned content. It will showcase what BB is all about: learning new skills through experiences and opportunities while enabling its young people to grow into caring and confident individuals.”
Refresh are currently developing some new resources for leaders which will help raise awareness about what groups are doing locally. They have also been developing some programme activities with a themed programme for the Seniors age group set to be available in the new Autumn term resources.
