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Celebrating our 140th Anniversary

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Brand Guidelines

Friday 10th December 2021

Our branding guidelines help to ensure that our brand stands the test of time and maintains a consistent appearance. The brand is not just something that we use at BB Headquarters, it’s about our overall visual identity across the whole of the Brigade.

It’s important we maintain our branding across all media whether online (i.e. websites, social media, videos, etc) or print (i.e. newsletters, posters, letters, etc). Remember that the brand should not take away creativity; but instead add clear guidelines to help us keep a strong and powerful identity.

Over the last 5 years we have been developing things further by introducing new branding for the age groups (also known as ‘sub-brands’), with logos and supporting guidelines for Anchors, Juniors, Company and Seniors.

Leaders are encouraged to take a look at our branding guidelines and the additional resources available, like logo packs, recruitment posters and social media graphics, to help support applying the brand whether it be online or print.

You can find all this and more at: boys-brigade.org.uk/ourbrand/

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